Resume

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Professional Summary

Senior designer and creative lead with 25+ years of experience shaping brand identity, integrated marketing, and cross-platform visual storytelling. I combine hands-on craft with strategic direction, helping teams and clients translate business goals into clear, effective creative. I’ve led campaigns for Fortune 500 companies, guided brand systems for global teams, and supported AAA gaming launches. Known for elevating creative quality, improving workflows, and being the person stakeholders rely on when the work needs to be right, fast, and thoughtfully executed.

Core Strengths

  • Creative Leadership: Creative direction, stakeholder alignment, mentor-by-example approach, design systems, campaign development, cross-functional collaboration.

  • Design Expertise: Brand identity, integrated campaigns, digital + social creative, video production, editorial design, presentation design, UI/UX fundamentals (Figma).

  • Strategic Execution: Audience-focused thinking, campaign optimization, A/B testing, performance insights, content frameworks, production efficiency.

  • Operations & Delivery: Agile/Scrum, scoping, timelines, budgets, client communication, workflow improvements, multi-project leadership.

Professional Experience

JayJaime.com

Principal Designer

January 2019 - Present | Lowell, MA
Independent consultant supporting startups, mid-market companies, and global enterprises with brand and creative direction.

  • Independent consultant supporting startups, mid-market companies, and global enterprises with brand and creative direction.

  • Partner with leadership teams at companies such as Sanmina, Uberflip, and LightSource to define visual direction and elevate brand storytelling, contributing to stronger campaign reach and engagement.

  • Lead end-to-end creative for digital and social campaigns, improving click-through and share rates by tailoring design to segmented audiences and platform behaviors.

  • Build operational clarity with onboarding materials, design systems, and templates that reduce friction and improve consistency.

  • Serve as long-term creative advisor for clients who rely on strong design leadership during fast-paced or high-stakes initiatives.

  • Manage all aspects of project delivery: creative direction, execution, stakeholder communication, and quality control.

Iron Horse Interactive

Senior Designer

May 2011 - April 2025 | San Ramon, CA (Remote)
Agency environment specializing in B2B and B2C marketing for Fortune 500 and gaming brands.

  • Led creative development for high-performing digital and print campaigns, contributing to a 36% lift in engagement and 23% increase in conversions for a major semiconductor client.

  • Directed annual social media ad programs (budget: $22.5K), producing consistent year-over-year growth.

  • Oversaw visual strategy for AAA gaming title launches, resulting in a 20% rise in engagement during the first month.

  • Expanded a client’s email program from 800 to 12K subscribers in under two years without increasing budget, through stronger creative and more aligned campaign structure.

  • Drove project success across concepting, design, stakeholder communication, scoping, timelines, and budget oversight.

  • Strengthened brand consistency across websites, events, email, and sales enablement through improved templates, guidelines, and visual standards.

  • Supported aggressive production cycles, increasing overall output by 70% while maintaining quality and reliability.

NRG11

Founder, Chief Executive Officer

April 2004 - June 2018 | Glendale, CA (Remote)
Independent creative studio delivering brand identity and marketing solutions.

  • Built and managed a consultancy serving 100+ clients across automotive, apparel, entertainment, and digital media.

  • Developed brand systems and identity work that contributed to increased recognition, successful fundraising rounds, and stronger market positioning.

  • Produced brand assets including logos, editorial layouts, packaging, and marketing collateral for clients in varied industries.

  • Improved production workflows, boosting design efficiency by 30% through refined Adobe CC processes.

  • Maintained long-term client relationships, supported repeat engagements, and generated consistent referrals.

Earlier Experience

  • Graphic Designer & Promotions Coordinator - SFClubs, Inc., San Francisco, CA

  • Graphic Designer - SlicArt Custom Apparel, Livermore, CA

  • Assistant Producer - AT&T / Comcast Cable Services, Pittsburg, CA

Professional Development

  • Figma UI/UX Design Workshop (Certificate)

  • Adobe Premiere Pro Masterclass

  • Adobe Firefly Generative AI Workshop (Certificate)

  • Ceros Design Training

  • Project Management Workshop

  • Fortune 500 Brand Guidelines Training (NDA)

Tools & Platforms

  • Design: Photoshop, Illustrator, InDesign, Lightroom, Firefly, Premiere Pro, Audition, Acrobat, Bridge, Reve

  • UX/UI: Figma, Adobe XD, Abyssale

  • Productivity: Microsoft 365 (PowerPoint, Word, Excel), Google Workspace (Docs, Sheets, Slides)

  • Collaboration: Asana, Slack, Dropbox