PROFESSIONAL SUMMARY
Creative leader with over 25 years of design experience, including nearly 15 years in corporate and agency environments supporting Fortune 500 brands and AAA gaming titles. Proven track record of driving brand growth through innovative visual design, integrated marketing campaigns, and cross-platform storytelling. Expert in creating high-impact visuals across digital, print, and social channels, with a deep understanding of audience engagement and campaign performance. Thrives in fast-paced, Agile-driven teams and cross-functional settings, consistently delivering strategic, high-quality creative solutions.
Creative leader with over 25 years of design experience, including nearly 15 years in corporate and agency environments supporting Fortune 500 brands and AAA gaming titles. Proven track record of driving brand growth through innovative visual design, integrated marketing campaigns, and cross-platform storytelling. Expert in creating high-impact visuals across digital, print, and social channels, with a deep understanding of audience engagement and campaign performance. Thrives in fast-paced, Agile-driven teams and cross-functional settings, consistently delivering strategic, high-quality creative solutions.
Creative & Strategic Expertise
● Core Creative Skills: Visual Design, Typography & Layout, UI/UX (Figma, XD) | Brand Identity, Digital & Print Collateral, Storytelling
● Marketing & Campaign Strategy: Email Campaigns, Social Media Ads, Performance Design | Conversion Optimization, A/B Testing, Lead Generation
● Project & Business Management: Agile/Scrum, Stakeholder Communication, Team Leadership | Budget Oversight, Client Management, Portfolio Growth
● Creative Thinking & Design Techniques: Applied core design principles and ideation methods to deliver strategic visual solutions | Produced high-quality creative output with 30%+ increased delivery efficiency, maintaining brand and visual consistency
Professional Experience
IRON HORSE INTERACTIVE | SENIOR GRAPHIC DESIGNER
May 2011 - April 2025 | San Ramon, CA (Remote)
Dynamic agency environment serving Fortune 500 B2B and B2C brands.
● Developed high-performing digital and print campaigns, achieving a 36% lift in engagement and 23% boost in conversions for a leading semiconductor client.
● Led annual social media ad campaigns ($22,500 budget), achieving consistent growth over 5 years.
● Directed creative for AAA gaming title launches, driving a 20% increase in audience engagement within the first month.
● Expanded a client’s email program from 800 to 12K subscribers within 24 months—without increasing the quarterly budget.
● Managed end-to-end creative execution: stakeholder communication, project scoping, art direction, timeline and budget management.
● Championed branding consistency across websites, email, tradeshow collateral, training materials, and more.
● Delivered under tight deadlines, scaling project volume by 70% while maintaining top-tier quality.
NRG11 | OWNER, CHIEF EXECUTIVE OFFICER
April 2004 - June 2018 | Glendale, CA (Remote)
Independent creative consultancy specializing in brand strategy, graphic design, and marketing solutions.
● Managed over 100 global client accounts, maintaining a 98% customer satisfaction rate over 14 years.
● Designed brand identity systems, resulting in a 40% increase in brand recognition and supporting successful funding rounds.
● Created logos, editorial layouts, and marketing collateral for industries including automotive, apparel, and digital media.
● Enhanced operational workflows, increasing design production speed by 30% through optimized Adobe CC workflows.
● Built long-term relationships with Fortune 500 clients, ensuring repeat business and referrals.
April 2004 - June 2018 | Glendale, CA (Remote)
Independent creative consultancy specializing in brand strategy, graphic design, and marketing solutions.
● Managed over 100 global client accounts, maintaining a 98% customer satisfaction rate over 14 years.
● Designed brand identity systems, resulting in a 40% increase in brand recognition and supporting successful funding rounds.
● Created logos, editorial layouts, and marketing collateral for industries including automotive, apparel, and digital media.
● Enhanced operational workflows, increasing design production speed by 30% through optimized Adobe CC workflows.
● Built long-term relationships with Fortune 500 clients, ensuring repeat business and referrals.
ADDITIONAL EXPERIENCE
● Graphic Designer & Promotions Coordinator, SFClubs, Inc., San Francisco, CA
● Graphic Designer, SlicArt Custom Apparel, Livermore, CA
● Assistant Producer, AT&T / Comcast Cable Services, Pittsburg, CA
● Graphic Designer & Promotions Coordinator, SFClubs, Inc., San Francisco, CA
● Graphic Designer, SlicArt Custom Apparel, Livermore, CA
● Assistant Producer, AT&T / Comcast Cable Services, Pittsburg, CA
Professional Development & Upskilling
● Adobe Premiere Pro Masterclass
● Adobe Firefly Generative AI Workshop (Certificate)
● Figma UI/UX Design Workshop (Certificate)
● Adobe Creative Boost Breaks (Webinars)
● Ceros Design Training (Webinars)
● Project Management Workshop (Asynchronous)
● Fortune 500 Brand Guidelines Training (NDA)
● Adobe Premiere Pro Masterclass
● Adobe Firefly Generative AI Workshop (Certificate)
● Figma UI/UX Design Workshop (Certificate)
● Adobe Creative Boost Breaks (Webinars)
● Ceros Design Training (Webinars)
● Project Management Workshop (Asynchronous)
● Fortune 500 Brand Guidelines Training (NDA)
Tools & Platforms
● Design & Creative: Photoshop, Illustrator, InDesign, Lightroom, Firefly, Premiere Pro, Audition, Acrobat, Bridge, Reve
● UX/UI: Figma, Adobe XD, Abyssale
● Productivity: Microsoft 365 (PowerPoint, Word, Excel), Google Workspace (Docs, Sheets, Slides)
● Collaboration: Asana, Slack, Dropbox
● Design & Creative: Photoshop, Illustrator, InDesign, Lightroom, Firefly, Premiere Pro, Audition, Acrobat, Bridge, Reve
● UX/UI: Figma, Adobe XD, Abyssale
● Productivity: Microsoft 365 (PowerPoint, Word, Excel), Google Workspace (Docs, Sheets, Slides)
● Collaboration: Asana, Slack, Dropbox