Accomplished and results-driven professional with comprehensive experience in remotely driving growth and engagement through innovative design solutions and strategic marketing initiatives.
Qualifications Summary
●    Repeated success in executing high-impact ad campaigns, achieving consistent engagement and revenue expansion within allocated budgets.
●    Stellar track record of conceptualizing and delivering groundbreaking designs for Fortune 500 companies across both B2B and B2C sectors.
●    A trailblazer in spearheading successful social media campaigns, orchestrating impactful marketing initiatives for AAA gaming titles, and expanding client outreach through targeted email nurture campaigns.
●    Adept at overseeing all aspects of projects, from stakeholder communication to budget management, while consistently upholding top-tier quality standards.
●    Proficient in AGILE and Scrum methodologies, delivering exceptional results in design projects.
●    Recognized for revitalizing workflow efficiency and accelerating design delivery speed.
●    Self-taught/self-motivated communicator with exceptional leadership, problem-solving, strategic, and time management skills.


Areas of Expertise
●    Strategic Planning & Execution 
●    Process Improvement
●    Team Building & Leadership 
●    PowerPoint Presentation Proficiency
●    Innovative Design Solutions 
●    Cross-functional Collaboration
●    Photo Editing & Manipulation
●    Brand Management
●    Project Management 
●    Portfolio Management
●    Social Media Campaigns 
●    Email Nurture Campaigns


Key Accomplishments
●    Headed profitable annual social media ad campaigns, refreshed quarterly with a $22,500 budget, driving consistent growth over five years.
●    Led and executed marketing initiatives for AAA gaming titles, yielding up to 20% surge in engagement within the inaugural month of launch.
●    Expanded client's program email subscriber list from 800 to over 12K in 24 months through engaging and targeted email nurture campaigns, without expanding quarterly budgets.
●    Championed all project facets, orchestrating stakeholder communication, scope evolution, art direction, and budgetary oversight, steadfastly upholding top-tier quality benchmarks.
●    Surpassed contractual expectations and met stringent deadlines by leading remarkable 70% expansion of customer base and wielding introductory promotions as well as production of artwork.


Career Experience
Iron Horse Interactive, San Ramon, CA                                                                                                                                                           2011 – 2025
Senior Designer
Dynamic Agency setting, prioritizing the needs and goals of their clients to drive success.
Devise market-leading initiatives to enhance market share and customer engagement on a year-over-year basis. Maintain unwavering consistency and cohesiveness in branding across diverse marketing channels. Curate captivating and informative infographics by effectively conveying intricate information to wide-ranging audience. Lead design projects by utilizing AGILE and Scrum project management methodologies, ensuring precise delivery and deployment.
●    Pioneered impactful visual design concepts for enterprise clients, including Fortune 500 companies, within a cross-functional team.
●    Surpassed stakeholder expectations by adeptly managing multiple high-priority/high-profile accounts, consistently delivering exceptional results.
●    Orchestrated successful collaborative projects, spanning branding and identity, digital marketing programs, printed collateral, tradeshows, and training materials.
●    Crafted visually stunning website layouts for industry-leading semiconductor company, igniting a remarkable 36% surge in engagement and a notable 23% boost in conversion rates.


NRG11, Glendale, CA                                                                                                                                                                                                         2004 – 2018
Owner | Chief Executive Officer
Independent consultancy setting, meeting industry standards while achieving impactful designs and results.
Employed diverse client graphics seamlessly across multiple media and platforms to ensure punctual delivery of artwork with precision. Revitalized workflow efficiency through adept utilization of Adobe Photoshop, Illustrator, and XD, resulting in notable 30% acceleration in design delivery speed. Executed distinctive logos, editorial applications, print materials, and other brand ventures infused with alluring visuals and compelling content, catering to sectors encompassing automotive, apparel, and digital media industries. Collaborated with esteemed Fortune 500 clientele within this domain, fostering invaluable professional relationships and delivering exceptional results.
●    Administered portfolio of over 100 global customer accounts, boasting impeccable 14-year track record and exceptional 98% customer satisfaction rate.
●    Created visually intriguing brand identity, culminating in notable 40% upswing in brand recognition and a triumphant funding round.
●    Cultivated and refined marketing strategies, business development acumen, and accounting proficiency by implementing end-to-end contract responsibilities, and applying acquired insights to subsequent client engagement.

Additional Experience
Graphic Designer & Promotions Coordinator, SFClubs, Inc., San Francisco, CA
Graphic Designer, SlicArt Custom Apparel, Livermore, CA
Assistant Producer, AT&T / Comcast Cable Services, Pittsburg, CA
Education & Credentials
Adobe Premiere Pro Masterclass Workshop
Adobe Firefly Generative AI Art Workshop
Figma UI/UX Workshop

Adobe Creative Boost Breaks webinar series
Ceros guided course design training webinar series
Ceros on-demand webinar training
Project Management workshop (asynchronous)
Fortune 500 company annual brand guidelines training course & testing (NDA)

Diploma
Antioch High School

Technical Proficiencies
Software & Utilities
Adobe Creative Cloud: Photoshop, Illustrator, XD, InDesign, Lightroom, Firefly, Premiere Pro, Audition, Acrobat, Bridge, Figma, Abyssale, Microsoft 365: PowerPoint, Word, Excel, Google G-Suite: Gmail, Slides, Docs, Sheets, Asana, Slack, Dropbox, Windows, Mac OSX/iOS, Android

Techniques
Design principles: alignment, repetition, contrast, hierarchy and balance, Ideation: research, idea generation, evaluation, and apply, Typography, Brand Strategy, Color Theory, Persistence, Flexibility
Back to Top