Resume

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Professional Summary

Senior designer and creative lead with 25+ years across brand systems, integrated marketing, and cross-platform campaigns. Works at the intersection of strategy and execution, stepping into creative direction when teams need a decision-maker, and into hands-on production when the work demands it. Known for staying sharp under pressure, solving problems before they escalate, and delivering creative that holds up to both business and craft standards.

Professional Experience

JayJaime.com

Principal Designer

January 2019 - Present | Lowell, MA
Independent consultancy for startups, mid-market, and global enterprises. Off-hours practice run concurrently with agency work; transitioned to full-time in 2025.

  • Art directed and project-managed LightSource's social video production, converting long-form content into platform-ready short-form videos with motion graphics and closed captions.

  • Modernized Sanmina's full presentation library from 4:3 to 16:9 during a brand refresh, delivering a consistent executive-ready system across dozens of decks within a 6 to 8 week window.

  • Built a scalable social ad system for Uberflip across 10 sizes and orientations under a fire-drill timeline, enabling immediate campaign rollout with consistent brand identity.

  • Directs digital and social campaigns across tech, B2B, and media clients, delivering creative that strengthens brand visibility and audience recognition from launch.

  • Serves as an embedded creative advisor for high-stakes initiatives, providing creative leadership without the overhead of a full-time hire.

Iron Horse Interactive

Senior Designer

May 2011 - April 2025 | San Ramon, CA (Remote)
Agency environment specializing in B2B and B2C marketing for Fortune 500 and gaming brands.

  • Led integrated campaigns for a major semiconductor client's gaming initiative alongside Activision, Ubisoft, Codemasters, and Wargaming.net, driving a 36% lift in engagement and 23% increase in conversions.

  • Grew a gaming-focused email program from 800 to 12,000+ subscribers in two years by building a modular template system that enabled consistent, scalable campaign output.

  • Directed annual social media ad programs on a $22.5K budget, maintaining brand fidelity across every asset to deliver consistent year-over-year growth.

  • Built production workflow templates that cut repetitive task time from hours to near-instantaneous, increasing team output by 70% without adding headcount.

  • Present from kickoff through final delivery across multiple simultaneous campaigns in a high-volume agency environment.

  • Built scalable design systems and guidelines that maintained brand consistency across web, events, email, and sales enablement

NRG11

Founder, Chief Executive Officer

April 2004 - June 2018 | Glendale, CA (Remote)
Independent creative studio. Closed in 2018 as a deliberate shift toward broader, corporate-focused creative work.

  • Delivered brand identity, promotional creative, and campaign materials across entertainment, automotive, apparel, and events for 14 years, with long-term client relationships in San Francisco, Chicago and New York.

  • Rebranded Synergy Motorsports with a full identity system across apparel, merchandise, and social media, contributing directly to the company's acquisition.

  • Refined Adobe CC production workflows through years of high-volume work, cutting brief-to-delivery time by 30%.

  • Managed 100+ client relationships independently from brief through delivery across the studio's 14-year run.

Earlier Experience

  • Graphic Designer & Promotions Coordinator - SFClubs, Inc., San Francisco, CA

  • Graphic Designer - SlicArt Custom Apparel, Livermore, CA

  • Assistant Producer - AT&T / Comcast Cable Services, Pittsburg, CA

Professional Development

  • Figma UI/UX Design Workshop, Udemy

  • Adobe Premiere Pro Masterclass, Udemy

  • Adobe Firefly Generative AI Workshop, Udemy

  • Ceros Design Training

Tools & Platforms

  • Design: Photoshop, Illustrator, InDesign, Lightroom, Firefly, Premiere Pro, Audition, Acrobat, Bridge, Canva, Reve

  • UX/UI: Figma, Adobe XD, Abyssale, Framer

  • Productivity: Microsoft 365 (PowerPoint, Word, Excel, OneNote), Google Workspace (Docs, Sheets, Slides)

  • Collaboration: Asana, Slack, Dropbox, Basecamp