Hey, I’m Jay.
I'm a senior designer and creative lead with 25+ years turning ambiguous briefs into brand systems, campaigns, and finished work that holds up under real deadline pressure. I've run creative direction for Fortune 500 and gaming initiatives, managed production and vendor networks end to end, and stepped in wherever a team needed a decision-maker.
If you need someone who can take a project from concept to shipped, manage the moving parts along the way, and make your team's life easier in the process, you're in the right place.
My Approach
Collaborative
Good work doesn’t happen in isolation. I share ideas early, ask the right questions, and keep communication open. The best results come from honest conversations and solid reasoning—not ego.
Iterative
I move quickly, test options, and refine what actually works. Each round improves clarity and sharpens the story. Iteration isn’t second-guessing. It’s how strong design happens.
Strategic
I design with purpose. Every decision has a reason behind it—whether it’s guiding attention, tightening the message, or supporting a business goal. Big picture to small details, everything ties back to what the work needs to accomplish.
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400+ projects developed
campaigns, brands, and assets—delivered by the hundreds
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100+ websites built
from landing pages to full-scale ecosystems
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25+ years in the game
and still pushing pixels with purpose
AAA Gaming Launch Campaign
A high-pressure AAA title launch I ran solo, a role typically staffed by two to three designers, while navigating a hard constraint: promote a weapon-focused game without ever showing a weapon.
Case Studies
Retail Partner Enablement Program
A seasonal training program built for major retailers and OEM partners, eight decks a season, translating dense technical content into materials sales teams could actually use. I ran it solo for three years after starting as one of three designers.
Gaming Platform Competitive Analysis
A five-month research deep-dive comparing nine major gaming platforms across ten evaluation categories, built to give leadership a clear, structured view of the competitive landscape.
What People are Saying
"Jay’s the kind of creative partner you want on your side—he listens, solves problems from every angle, and keeps refining until the work actually works, all while being collaborative, and genuinely great to work with."
Ben Hoehn
VP of Marketing
LightSource
"Jay is a rare blend of creativity, versatility, and professionalism—an exceptional designer, a trusted collaborator, and someone who makes every team better just by being on it."
Ezra Hockman
Senior Director of Engineering
IronHorse
Get in Touch!
If you want thoughtful creative direction, reliable execution, and design that supports your goals, let’s talk.
